I heard a lot about Goods Of Desire (G.O.D.) before I made my virgin trip up to Hong Kong. Waayyyyy back in 2010, it was a great place to shop for kitschy, unconventional, quirky stuff for the home. They’ve since set up shop in Singapore too, but sadly I find the selection here not quite as happening as what I seem to remember in HK.
During this latest trip, I made a lucky find while having lunch at Sing Heung Yuen. The Foursquare entry for this hole-in-the-wall eatery had a tip that suggested shopping at “Homeless” across the street.
That neon sign + industrial material is eye-catching, and you can’t help but wander into the warmly-lit store with your wallet open.
There’s really quite a lot to see, and I really took my time looking through everything to make sure I didn’t miss any of the little gems everywhere.
There are stores in Singapore that carry some of these items like Molecule, Totally Hot Stuff, and other smaller players who I can’t remember. But I don’t think any of them have the sheer concentration of “I-want-to-buy-this!!!” items that Homeless carries.
The address for the Central Flagship store(s) i.e. the one described above:
28 & 29 Gough Street, Central, Hong Kong (It’s actually 2 stores facing each other!)
Tel: +852 2581 1880
Opening hours: 11.30 – 21.30hrs (mon – sat), 12.00 – 18.00hrs (sun & holidays)
Also visited the Tsim Sha Tsui Flagship store, which I felt was more mall-ish, and hence more sterile than the Central store. And for good measure, checked out the Causeway Bay Store too. This one is up a few flights of stairs and is cramped. Careful when you make any sudden movements with your backpacks & shopping bags! Didn’t spot the sign, but “You break, you buy” likely applies here too.
Tsim Sha Tsui Flagship store
L8, The One, 100 Nathan Road, Tsim Sha Tsui, Hong Kong
Tel: +852 2997 8192
Opening hours: 12.00 – 22.00hrs (sun – thu), 12.00 – 22.30 (fri & sat)
Causeway Bay store
1 – 3/F, 19 Yun Ping Road, Causeway Bay, Hong Kong
Tel: +852 2890 8789
Opening hours: 12.00 – 21.30 (mon – sat), 13.00 – 21.00 (sun & holidays)
Visit their website (www.homeless.hk) for more information (there’s one other store in Shatin and they operate F&B outlets too apparently)
Now to back to G.O.D.
The rate at which Hong Kong moves is brutal, and it was quite sad to see the G.O.D. at Silvercord having a “removal sale”. Remember getting quite a few things there during my last trip. There wasn’t very much stuff left by the time we got there. This was a potential candidate for purchase, but even it didn’t work out.
Darwinism applies to retail too, I guess.